When creating the video we used the programme 'Final Cut Express' to edit the footage. We used this programme for our AS media coursework, which meant we knew how it worked and it would be quite straight forward to work. By using this programme we were able to experiment with different filters and transitions as we knew how to access them. In the video we wanted to experiment with the different filters that were available to us, and we wanted to change the colours in some of the clips. We used the colour corrector filter when changing the colours of our footage, and we used this to make our footage look more realistic and to balance the colour.
We also wanted to create a split screen in our video, and by using this programme this was easy to do. With the help of the internet we found out how to create the split screen and added it into the video using the footage we filmed. The split screen added some entertainment to the video, and also made it look more interesting. We used multiple different shots in our music video, the majority being close up shots. We also edited the footage in a quick pace to make the footage go along with the fast paced music. The lip syncing was fairly easy to place in the video due to us singing along to the song when filming the footage.
When creating the Digipak, which involved the creation of the album artwork, we used the programme 'Photoshop' to edit the images we had taken. A few of us had used this programme previously in other subjects, so we knew how to use it for advance editing. Also the programme isn't too hard to work out, so it was easy to use for someone who hadn't used it before. By using this programme we were able to experiment with the different colours that were available to us and we were able to experiment with the different filters as well. We wanted to keep the powder paint theme in both our music video and our Digipak, so we needed to have a paint effect. We searched on the internet and found a few different brushes that we downloaded to use on our album cover. This was useful as it allowed us to experiment with different images and different colours within the brushes to add some interest to the album cover.
We decided to go against the stereotypical pop genre convention of having the music artist on the front cover. This is because we wanted the powder paint to be the main overall theme across the Digipak and the music video, and we thought it would help advance our target audience slightly.We made the colours on our album pink, purple, blue and green to help towards reaching our planned target audience and ranging out to different genders as well. The photo we used was a photo of the powder paint mess we had after filming footage, and we decided to use that to our advantage. After editing the colours slightly and adding some brushes to the image, it was completed and we all were really happy with the outcome of the image.
Real videos VS our video:
In the Little Mix music video, 'Move', they use a variety of different shots showing the music artists, but the shots they use more often are close-up shots. We decided to use quite a few close-up shots in our music video because we wanted to show our music artists to gain some interest to the video. We also chose to shot multiple different close-up shots because we wanted to add some drama to the video, which is similar to the use of close-ups in 'Move' as it creates drama. Little Mix's song is up tempo and the edits of the video are cut at a quick pace to add to the drama, which is similar to ours as we have edited the shots to go with the music and make it look fun and dramatic through the quick cuts. Close ups are usually used in pop genre music videos, so we took this convention of a pop video and added it into ours to show the pop genre, and attract our target audience.
In the music video to 'Change Your Life' by Little Mix, we noticed they have some footage, throughout the video, of when they went on tour. This means that the footage was previously filmed and also it shows the band outside of a music video setting. This makes the video look more relaxing and also increases the attraction of their following due to them wanting to see what the girl band get up to behind the scenes. We liked the concept of this as we liked the casualness of it, so we decided to add something similar at the beginning of the video. When filming we had a few moments where we forgot what we were singing, and also we filmed some footage of us talking and laughing before going to film. We used clips of this footage and added it to the title sequence to make the video a bit more casual, and also to attract the attention of our target audience.
When it came to costumes, we decided to go against the pop convention and challenge it slightly. The typical convention for pop genre are tight outfits and short as well showing some skin due to the 'male gaze' theory. In the original 'Louder' music video, the girl group wear short outfits that are showing quite a lot of skin, so we decided to go against that and wear casual clothes. The costumes we decided on in our video matches the location and the shot type. In the wood scenes we wore big fluffy coats and boots to go along with the outside location. In the powder paint scenes we wore black leggings and black tops to make the powder paint stand out and be the main attraction in those type of shots. In the black and white shots we wore outfits that contrasted to the background, but they were plain outfits and were quite casual. Going against the stereotypical tight clothing helped attract our audience as it brought some interest into our video.
Ancillary text comparison:
We have gone against and challenged a lot of the stereotypical conventions of a pop genre cd album cover. We decided against using an image of the band members in our video as we didn't want the main focus to be on the artists. We wanted the powder paint to be the main theme overall as we had included a lot of powder paint scenes in our video, we felt it was only right to keep the powder paint theme on our album cover. We took a photo of the powder paint and edited the colours slightly, and added some different effects on Photoshop to exaggerate the powder paint element of the album and the video. We still wanted the album to attract our target audience, so we decided to make the colours of the album feminine and attractive. We used a mixture of shades such as; pink, purple, blue, green and hints of yellow. These colours are quite bright and will bring the attention of our target audience. These colours are also seen in our music video so we are making links between the video and the album all throughout our work, which is what we wanted the outcome to be like.
The font we used is quite large and eye catching which means it will attract people to the album and also it will hopefully gain the attention of people that are outside of our target audience. When choosing the font we wanted something that we could use as a recognisable font. Most music artists have a font that is recognisable to them, this helps attract the audience to the album of the music artist as they know it is their work through the font. Neon Jungle also uses this technique with their band name on their album cover. They use the same font for their name in both their single cover and their album cover so their following recognise their album through the font. We then had to add the usual conventions of an album cover. These include the barcode, the record label logo and the copyright message. These are used to make them accessible in shops and the record label own the album so they are liable to challenge any copyright issues with this album.
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