Music Advertisement | Research

When music artists release new music or new music videos there are various ways to advertise and promote their new release. They can do this in a number of different ways whether its online, on the TV, in magazines or on a billboard. Once our Digipak is created we are going to use Photoshop to show us advertising our product in the real world to see what it would look like in reality.

YouTube

Music artists that release their music videos of their upcoming single usually use this as a way to advertise and promote their new album. This can be done through a pop up advertisement on the video or they add information in the description box below the video. They will usually add links in the description of the websites and the iTunes link where they can purchase their other music or the album the single is featured on. This is done to encourage people to purchase their album and to promote it to a wider audience.

iTunes

iTunes has become increasingly popular over the years, which means artists will now advertise their music as much as possible on here. If they have a new single or a new album that has just been released, it will be featured on the main home page of the iTunes store. This is so their music can be seen by a wider audience and also so the audience can see what new music has been released. It also shows the audience the popularity of the new releases.


Magazines

Popular magazines tend to advertise upcoming releases of music by dedicating a page to that advertisement. This was one of the most popular and effective ways to advertise music or live tours before iTunes really become popular. This is due to the fact that magazines were and still are used to access celebrity gossip or news about different topics and industries. Music artists promotional posters would be used to promote their music in magazines.