We created a questionnaire to collect some audience feedback on our music video to see people's opinion on it. Through this questionnaire we wanted to gain both positive and negative feedback to see what people liked about it and what we could improve. We have asked a range of ages to get an older generations view on the video as well as our target audience which is around 16 and 21 years old.
We asked a 17 year old female, which is suited to our target audience.
We can see that she has viewed the video and she feels it fits in with the pop genre conventions. She has also seen that the video is a performance based one which is what we wanted to portray in the video. She is a little unsure about the actresses in the video looked natural and she feels we could improve on this to make our video look more professional.
To improve, based on the answers in this particular questionnaire, we should use more camera shots and maybe experiment with other themes or features rather than just having the power paint. This could mean she felt the video was a little repetitive, which is something we could improve on. However, the video is repetitive due to us wanting to exaggerate the powder paint theme. We have tried to use as many different camera shots as possible within our video, however we could have experimented with the angles of the shots a bit more. She gave the editing of the video a score of 10, which shows that she enjoyed the editing techniques we used, but also it shows we have greatly improved in our editing from our AS level project. The female states that she didn't like the song choice, but the reason for this is because it isn't her favourite genre, which is understandable as not everyone will like the same genre as one another. She said she wouldn't purchase the video on iTunes due to her not really purchasing videos, and she gave the video a score of 9 which we are very pleased with as it shows that she enjoyed it.
We then asked a 27 year old female, which is a little older than our target audience. This female said that she felt our video was a pop genre and it was a performance based video which is good as we know the audience outside of our target audience can tell what our video is portraying. She said that we should have included dancing in the video, due to it being a pop video and dancing is usually seen in the pop genre. This would give our video more of a pop vibe because the dancing would suit the conventions of a pop music video, and a girl group. The audience member said one of the actresses scrunches her face when the powder paint is being thrown at her, and this should be improved to make it look more natural and professional. If we had a bigger time schedule, we would re-film some of the powder paint shots and make sure both actresses look natural and composed, but since we were on a short time scale, and the filming process was fairly complicated we decided not to re-film. The female gave the editing a score of 9 which again shows that we have improved on our editing skills from our last unit. She has also given the music video a score of 10 which we are very happy about especially since this audience member is a little out of our target audience.
We chose to ask someone who is younger than our target audience to see how she felt about our video, so we asked a 14 year old female. This person could tell it was a performance based video and agreed that the video is of the pop genre. She also said both actresses look natural throughout the video which is good as it makes the video look more professional. However, she did say that the actresses needed to show more power in their emotions when lip syncing the chorus, which is a good point as the song is quite dramatic and it needs to be seen through their body language and emotions. This is something we could improve on if we were to re-film certain shots of the video. This audience member gave our editing a score of 8 and gave the video a score of 7, which is a good score due to us having a strict time scale and it's our first time creating a music video. Having these results from a 14 year old is good as it shows us that people outside of our target audience enjoyed the video, and maybe means we could push ourselves to try and achieve a bigger target audience.
We decided to ask members of the older generation to see what their opinions on the video were, starting with a 49 year old female. She saw that our video was performance based and it was of the pop genre, which is good as it let's us know that people of all ages recognise the video as pop and understand what we are trying to portray. Much like one of the other audience members we asked, she felt the shots of the actress scrunching up her face in the powder paint scenes needed to be re-filmed or edited slightly as it makes the video look a little bit unprofessional and less natural. She felt the exploding balloons with the powder paint was the most effective part of the video as it showed a dramatic effect and created a contrast between the colours shown throughout the video. She stated that she would buy the video off of iTunes which is good considering she is not in our target audience, which shows that even audience members of the older generation enjoy our video. This means that we could try and branch out to different age groups in our target audience.
We then asked a 51 year old female due to them being of the older generation as well to see their views and opinions. She said that she felt our video was of the pop genre and agreed that it was performance based. She also mentioned that the actresses were natural throughout the video, except for the powder paint scenes where they could have been seen as a little more relaxed and natural. She gave the editing of the video a score of 8 showing us that the video isn't too repetitive and we have used the editing in an effective way, which is what we wanted the outcome to turn out like. She said she wouldn't purchase our video on iTunes, but she gave the video a score of 9 showing that she enjoyed the video overall.
Getting members of the older generation to fill out the questionnaire shows that music artists may have a specific target audience age, but members outside of that age range may also enjoy the video as well.
Here are a couple of other questionnaires we had filled out by males to see what the other gender thought of our video.
Audience members will interpret the video differently and we know this by looking at Stuart Hall's reception theory. Most of the feedback we gained from the questionnaires were from females, and although we have varied the age ranges, we haven't varied the genders equally. The two males who did fill out our questionnaire have stated a few negative aspects of our video showing there opinion. Our song choice is composed by a girl group and the music video we created was aimed towards a female audience. This means, by asking males, we have some critical feedback about our video.
The video we created has gone against the stereotype of females being seen as 'sex objects' like they would usually in pop music videos. Our intention was to create a sense of 'girl power' throughout the video to make females look strong and independent rather than being seen as an object. We decided to give the actresses a natural but trendy look by wearing appropriate costumes and a fair amount of make-up rather than dressing in skimpy outfits with make-up plastered onto their faces. We did this so our target audience can come away after watching the video and take the message of female independence with them.
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